When considering Amazon’s announcement to bring as many as 25,000 new jobs to Long Island City with its new headquarters, it’s important to understand the neighborhood’s long history of industry and culture. As QNS reports, the area became a beacon for cultural spots like MoMA’s P.S. 1 in the late 70s and early 80s, and Pepsi had a bottling plant in Long Island City until 1999, when city- and state-sponsored development began to bring high-rise developments to LIC. Amazon has already announced plans to move into part of One Court Square, one such high-rise completed in 1990. Now, Amazon is partnering with local real estate firms like Modern Spaces to find permanent office space, while workers and investors snap up LIC condos, bringing a new wave of investments and development to the shifting neighborhood just across the East River from Manhattan.